Blackberry Fumbles iPhone / Android BBM Launch

https://twitter.com/BBM/status/381577435122126848

Nothing is going right for Blackberry (BBRY)... They even fumbled their very late entry into the cross-platform messaging application wars.

They are blaming it at the over 1 million downloads on an leaked android version of the BBM app. I think they were not prepared.

I was able to download the app before the roll-out got "paused" and have been poking around with it.

The first few (about 5x) I launched it I could not create a Blackberry ID. So I decided to create one on the computer via this site: http://us.blackberry.com/bbid.html

After a few more restarts of the app I was finally able to login and use it.

BBM for iPhone relies on Blackberry's PIN system and DOES NOT auto-populate from your contacts lists like popular competitors: Whatsapp, Viber, WeChat, LINE, etc. This can be a plus if you want to insulate your mobile number from certain contacts.

It is unclear when Blackberry will resume the roll-out of BBM for iPhone & Android.

I wonder how many ex-Blackberry users will flock back to BBM or have they moved on to the aforementioned BBM competitors?

I am curious to find out if existing Blackberry customers will move to an iPhone or an Android device now that BBM is available for both more popular platforms.

Also who is going to buy Blackberry? They are cutting 4500 jobs and are up for sale.

Comments

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