Burger King Philippines, you're doing it wrong.
If we reward advertisers with our hard-earned monies for putting out interesting, funny and / or compelling adverts, should we not punish them for non-interesting, non-funny, or offensive in nature? Look, I love Burger King, in fact I think they currently offer the best fast food burgers in the Philippine market. If you check my instagram foodspotting photos you'd see some proof. However, recently BK PH ( @burgerkingph ) has come out with a dumb advertising campaign. It's called can't commit ( #CantCommit ) to promote their 3-meat whopper. It is possible that this campaign was designed using their endorser, a local psuedo-celebrity / shock-jock from Boys Night Out an FM radio program. I do not listen to local radio with any frequency (I prefer podcasts) so their reference is lost on me. As of this writing Let's look at that tweet. So we can see that it has 5 replies, 5 favorites, and 6 retweets for an account with 46,533 followers that is kinda lame isn...