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Apple iPhone Event 2013

The iPhone 5 is no more, it will be replaced with the iPhone 5C (C is for color not cheap!) It will come in 2 capacities (16, 32Gb) and 5 colors (green, white, blue, pink, yellow)

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Basically they made a poly-carbonate (plastic) backed iPhone 5 with more color choices, complete with over priced silicone cases. More info in the iPhone 5C

If you own an iPhone 5 you may skip the iPhone 5C.

Apple’s new flagship iPhone is the iPhone 5S.

They are coming out in 3 capacities (16, 32, 64Gb) and 3 colors (Space Gray, Silver, Gold) these are the high-end iPhones and will have that glass and metal finish.

The iPhone 5S will be running 64-bit operating system. They are saying it will perform better. They are selling over-priced leather case for this higher end device.

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As usual they made a big deal about the camera features.

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They also made a big deal about Touch ID, it’s fingerprint scanner which should improve security. I think I am most intrigued by this feature. Security made simple is always a good thing.

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The iPhone 5S is Apple’s newest flagship device. More info on the iPhone 5S

I was quite surprised that Apple will continue to produce the iPhone 4S, this will become the free carrier phone, I would’ve thought they would phase this out to get rid of the legacy 30 pin dock connector. Maybe they still have tons of 3.5in displays?

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When we look at their carrier subsidized pricing it is on par with most smartphones. However as I look at the unlocked pricing for these devices it is clear that Apple still puts a premium on their hardware. So if they are not selling their devices at a lower price they must be producing them cheaper (read: plastic backed iPhone 5C).

Apple has the hardware, eco-system, the marketing dollars, and the brand equity to make these devices a success. The question is how much of a success will it be versus the relentless influx of Android devices from their competitors.

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