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Kanye West, Glastonbury Festival, Native Advertising

Native Advertising 101: cross promote Kanye West + Glastonbury Festival, write "news article" pitting asshole "performer (?)" vs rock fans / attendees. No mention of comments from event organizers or the artist being petitioned off the stage, be sure you have the dates and line up link in the article. http://www.cbsnews.com/news/thousands-sign-petition-to-cancel-kanye-west-glastonbury-2015-performance/ 

When I read this article, it felt more like native advertisement for the Festival with a dab of promotion for Kanye West. 


As of this writing 118,450 people (or bots) signed the petition but is this really the best use for change.org? Does the performer care? Do the event organizers care? Why should we care? 

I think Mr. West's music is garbage but should the event organizers go back on their plans (I'm sure a contract was signed at some point) opening them up for potential legal attack from the performer and or his fans? What if the West advocates start a petition of their own? Should Glastonbury festival line-up be crowd sourced vs curated? 
 

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