So which is it? Nokia (NOK) and Microsoft (MSFT) announced a partnership today. Both lumbering companies have been in some trouble with their smartphone divisions. Both have been loosing market share to Apple, Android and Blackberry in recent years.
WindowsMobile (previously PocketPC and currently WindowsPhone) once the dominant mobile OS, yes folks before the iPhone came into power Microsoft slowly but surely killed of it’s main competitor palm OS, which was acquired by hp last year and is now barely a sliver of a shadow of it’s former former former self.
Just this week hp/palm unveiled 2 new smartphones the palm Pre 3 and Veer, as well as their entry into the tablet space with the TouchPad. hp being one of the top computer manufacturers at the moment has the resources to use and spread webOS like a creamy peanut butter across all markets they are in. By being one of MSFT’s biggest customers now suddenly not using Windows7 (still MSFT’s tablet OS of choice) and churning out competitors to the rebooted WindowsPhone mobile OS. It is no surprise that MSFT chose to partner with NOK.
If we look at Nokia the biggest and still number one mobile phone maker at this time. The company made a partnership with Intel to develop MeeGo but it looks like that has fizzled out. Symbian just isn’t competitive vs the other modern mobile OS. So with a burning hatred for Android (Google) and next to impossible to deal with Apple (APPL), Nokia has decided to ally itself with Microsoft one of the few companies that may have a deep enough bench (and/or billfold) to possibly put a dent into the iOS and Android armour.
We have yet to see how both companies will leverage their strengths to create a compelling ecosystem to sustain their products.
MSFT has WindowsPhone7, Office, Bing, WindowsLive, Zune & Xbox
NOK has NavTEQ and a lot of hardware experience and very strong presence in most markets (except North America actually) actually Nokia has a lot of very very good operator relations in a lot of territories.
How would this new partnership affect the Nokia and Intel dynamic? Microsoft and Intel dynamic? What about the Microsoft and HTC, Samsung and LG (et al) relationship?
So on paper this partnership is a match made in smartphone heaven. One of my dream devices in the recent past was a Nokia E71 with touchscreen and Windows Mobile 6.x this time around imagine an N8 and E7 running WindowsPhone7. This mythical narwhale or unicorn of a device may not be so mythical for long. Chew on that for a bit.
I’m sure all technology enthusiasts are watching this partnership and the potential repercussions it brings about with much interest. I know I am.
**special thanks to @radrad for coining Elopocalypse hehe